The digital marketing sector is a transformative force in the global economy, reshaping how businesses connect with consumers through online platforms, social media, and advanced analytics. By leveraging tools such as search engine optimization (SEO), content marketing, and paid advertising, the sector enables businesses to enhance brand visibility, customer engagement, and sales.

In 2024, the global digital marketing industry was valued at approximately $600 billion, contributing around 0.7% to the global GDP, and employing over 20 million professionals, including marketers, strategists, and content creators.